PEINVEST
UpMarket
ActiveCurated alternative investment platform providing accredited investors access to pre-IPO shares, hedge funds, and private equity.
4.00
FINRA MemberSEC Registered
Visit UpMarket (opens in new tab)
Last updated: 2026-03-08
UpMarket Overview
UpMarket is an alternative investment platform that provides accredited investors with curated access to pre-IPO shares, hedge funds, private equity, and other alternative assets. The platform has brokered over $1 billion in investments for 1,000+ investors since its founding in 2019.
Platform Overview
- •Pre-IPO private company shares
- •Hedge fund access
- •Private equity fund investments
- •Real estate funds
- •Cryptocurrency and blockchain funds
- •Fixed income strategies
Investment Process
- 1.Create an account and verify accreditation
- 2.Browse curated investment opportunities
- 3.Receive personalized consultation on investment selection
- 4.Complete subscription documents and fund investment
- 5.UpMarket handles administration and reporting
Regulatory Standing
UpMarket Securities LLC is a FINRA-registered broker-dealer. UpMarket Management LLC is an NFA-registered Commodity Pool Operator. The platform is regulated by FINRA, the SEC, the NFA, and the CFTC.
Fee Structure
UpMarket charges a subscription fee at the time of investment and an annual management fee for ongoing administration. Fees vary by offering. There are no fees to open an account.
Pros
- +Broad alternative asset coverage (pre-IPO, hedge funds, PE, real estate)
- +Access to top AI companies (OpenAI, Anthropic, xAI)
- +FINRA-registered broker-dealer
- +Personalized investment consultation
- +$1B+ in brokered investments
Cons
- −Fees vary by offering — not fully transparent upfront
- −Smaller platform compared to Forge or EquityZen
- −Accredited investors only
- −Limited public pricing data
Best For
- Accredited investors wanting diversified alternative exposure
- Investors seeking OpenAI, SpaceX, or Anthropic shares
- Those preferring personalized consultation over self-service
- Investors interested in multi-asset-class alternatives
Key Features
1,000+ investors served$1B+ in brokered investmentsFINRA-registered broker-dealerNFA-registered Commodity Pool OperatorMulti-asset alternative platform
Notable Companies Available
OpenAISpaceXAnthropicxAIByteDanceAnduril
Frequently Asked Questions
What is UpMarket and how does it work?
UpMarket is a pre-ipo platform founded in 2019 and headquartered in New York, NY. Curated alternative investment platform providing accredited investors access to pre-IPO shares, hedge funds, and private equity. The platform serves retail investors.
What fees does UpMarket charge?
UpMarket has a undefined% buyer fee structure. The minimum investment is $15K.
Is UpMarket regulated and safe to use?
UpMarket is a FINRA member and is SEC registered. The platform has been operating for 7 years. While the platform is regulated, all private securities investments carry inherent risks.
What companies can I invest in through UpMarket?
UpMarket provides access to 50+ private companies with a focus on Technology, AI, Aerospace. Notable companies available include OpenAI, SpaceX, Anthropic, xAI, ByteDance. The platform primarily covers late stage companies. Availability changes frequently based on seller interest and issuer approval requirements.
Who is UpMarket best suited for?
UpMarket is best for accredited investors wanting diversified alternative exposure, investors seeking openai, spacex, or anthropic shares, those preferring personalized consultation over self-service. Accreditation is required (Yes - Individual).
Fee Impact Calculator
Estimate total costs when investing through UpMarket
Investment
$15K
Total Fees
$0
Net Deployed
$15K
No buyer fees — 100% of capital deployed
Exit Scenarios (after fees)
Based on minimum investment of $15K. Actual fees may vary. Does not account for taxes, carry, or time value of money. See our methodology for details.
People Also Ask
How does UpMarket compare to other Pre-IPO platforms?
UpMarket ranks among the top-rated platforms in the pre-ipo space with 7 years of operation. It competes on accessibility with a low minimum of $15K. Compare platforms side-by-side on our comparison page.
What is the minimum investment on UpMarket?
The minimum investment on UpMarket is $15K. Investors must meet yes - individual accreditation requirements.
Is UpMarket legitimate and trustworthy?
UpMarket has been operating since 2019 (7 years). It is a FINRA-registered broker-dealer and SEC-registered as an investment platform. As with all private market investments, conduct thorough due diligence.
Can I sell my shares on UpMarket?
UpMarket supports secondary sales. Price discovery may vary depending on the security. Liquidity in private markets is limited compared to public exchanges.
What types of companies are available on UpMarket?
UpMarket provides access to 50+ private companies focused on Technology, AI, Aerospace. The platform specializes in late stage companies. Notable names include OpenAI, SpaceX, Anthropic, among others. Availability changes based on supply and issuer approval.
Quick Facts
- Founded
- 2019
- Headquarters
- New York, NY
- Min. Investment
- $15K
- Buyer Fee
- N/A
- Seller Fee
- N/A
- Accreditation
- Yes - Individual
- Investor Types
- Retail
- Companies Available
- 50
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Disclaimer: This review is for informational purposes only and does not constitute financial advice. Private equity investments are high-risk and illiquid. Always conduct your own due diligence and consult with a qualified financial advisor before investing. PEInvest may receive compensation from platforms featured on this site.